Being a designer has its perks.
Mile High Holiday on Disco Airlines was one of a long string of Disco-themed events I created, and probably the most elaborate in terms of collateral.
An email with themed banner announced the theme to invited guests.
I designed and had printed plastic branded airline wings pins for guests, who were met with a recruitment display featuring Rick James and asked to choose their role for the flight: Cabin Dispute Mediator (prescient in 2015); Beverage Cart Marshall; First Class Fluffer; Upright Position Analyst; Inflatable Slide Wrangler; Dance Floor Traffic Control; or SkyGroove Archivist.
SkyGroove is the in-flight magazine of Disco Airlines. It included a mock safety card and a sky mall trying to offload previous party props, among its amusements.
Inside, the apartment windows were ringed in rope lights, as was the hallway floor, and a miniature Concord jet branded with Disco Airlines and liberally festooned with rhinestones rotated from a discoball suspended from a chandelier, sending shards of light around the room.
A plywood bar was repurposed for the umpteenth time, this time as an airline checkin counter, and staffed with a uniformed bartender.
Party food was served in compostable airline trays. Guests also received their cocktails in branded plastic cups with napkins and branded packages of nuts.
Naming, brand & identity for a company focusing on TimeWaver Therapy and custom Healy programs.
Brand identity for Women’s Injury Law Group, a law firm dedicated to serving people harmed by others’ negligence. The unusual color scheme and minimalist web design play up the innovative brand trait.
Identity redesign, business collateral to include digital letterhead, email signature, cards, mailchimp template and website.
Seaboard Hospitality manages independent, top-rated hotels and vacation properties in coastal destinations. It is family-owned and operated, now in its fourth generation.
Identity and website for the #1 TripAdvisor hotel in Rehoboth Beach, DE, #19 TripAdvisor Hotel in the U.S., and flagship property of Seaboard Hospitality.
I created the logo for this hotel around 10 years ago, replacing a hand-drawn signpost reading “The Avenue” with a symbol referencing both the avenue where the hotel is sited and its proximity to the beach. You can see the play between Rehoboth Avenue and the logo symbol in the site’s opening video, which I cobbed together from existing footage.
New logo, collateral, Mailchimp template and web for a healer offering MAT and MET bodywork, personal training, yoga, and tai chi.
The dramatic black-and-white photography is played against the illuminating orange of the brand to speak to the way owner Chad Koch uses his unique skill set to reveal the cause his clients’ pain or lack of function.
Set in a wooded area in Burr RIdge, IL, CCH offers psychotherapy and self-development services.
The brand is part brain, part tree, speaking to the client’s strong desire to reflect the center’s woodsy surroundings and the strong roots they help to create for individuals, their families and their communities. The previous logo was a tree in a literal rendering.
The double gatefold brochure reveals the CCH brand and story in curated segments. The web uses carefully selected photographic material to reveal the wealth of influences inherent to the client’s approach while maintaining a hopeful outlook.
Cooper Cottages were built in the 1930s and have been lovingly maintained over almost a century by three generations of the Cooper family. They are one of the last surviving examples of how vacationers first enjoyed the beaches of Rehoboth Beach, DE.
Reopened in July 2021, the cottages underwent a complete renovation designed to bring together the best in coastal comfort, the quaintness of the beach community, and mid-century vintage accents that honor the legacy of these historic cottages.
The brand captures the coastal location with a stylized, upscale vintage appeal in line with the renovations. In its simplicity, it evokes a nostalgia for the carefree days of less troubled times. The colors were drawn from the decor, which drew inspiration from vintage postcards of the area.
The website delivers a rich brand experience. It took its first booking while the site was still in development.
Identity for a law firm seeking a more modern approach than typically seen in this conservative niche.
Identity and web (in development) for an interior designer seeking a minimalist look.