TileDLX identity and web

tiledlx logo

Sal Coronel came up with the name TileDLX to reflect his craftsmanship and customer projects. He reached out to LLcc to create an identity that would help him stand out in his marketplace.

Deliverables included new identity, brand guidelines, business system, apparel, and website landing page.

Molson Painting & Wallpaper

molson logo

Mike Olson of Molson Painting & Wallpaper is a third-generation craftsman who sought to elevate his painting and wallpaper business with a new identity.

Deliverables included new identity, brand guidelines, assistance with value message framework, business system, apparel, doorhangers, yardsign, paintcan stickers, holiday cards, and a truckwrap

Coyne Reinke Law

Logo refresh, submark and new website for a personal injury law firm looking for a contemporary but conservative look.

Bell & Shah

Updated logo and website for a Chicago law firm. Modern, customer-focused, and very differentiating.

Hit That Noggin

hit that noggin logo

Hit That Noggin is an IT consulting company for healthcare organizations on the Oracle Cerner platform.

The challenge was to bring this oddly named company into its niche while maintaining its uniqueness.

Deliverables included new identity, brand statement, brand guidelines, value message framework, business system, double gatefold brochure (shown here in its digital delivery format), conference booth, powerpoint template and website.

I worked with the client to create new messaging as well as the design deliverables.

The before and after here is really stark. The previous logo and web can be seen here.

Disco Airlines

Being a designer has its perks.

Mile High Holiday on Disco Airlines was one of a long string of Disco-themed events I created, and probably the most elaborate in terms of collateral.

An email with themed banner announced the theme to invited guests.

I designed and had printed plastic branded airline wings pins for guests, who were met with a recruitment display featuring Rick James and asked to choose their role for the flight: Cabin Dispute Mediator (prescient in 2015); Beverage Cart Marshall; First Class Fluffer; Upright Position Analyst; Inflatable Slide Wrangler; Dance Floor Traffic Control; or SkyGroove Archivist.

SkyGroove is the in-flight magazine of Disco Airlines. It included a mock safety card and a sky mall trying to offload previous party props, among its amusements.

Inside, the apartment windows were ringed in rope lights, as was the hallway floor, and a miniature Concord jet branded with Disco Airlines and liberally festooned with rhinestones rotated from a discoball suspended from a chandelier, sending shards of light around the room.

A plywood bar was repurposed for the umpteenth time, this time as an airline checkin counter, and staffed with a uniformed bartender.

Party food was served in compostable airline trays. Guests also received their cocktails in branded plastic cups with napkins and branded packages of nuts.

Women’s Injury Law Group

wilg logo

Brand identity for Women’s Injury Law Group, a law firm dedicated to serving people harmed by others’ negligence. The unusual color scheme and minimalist web design play up the innovative brand trait.

Seaboard Hospitality

Identity redesign, business collateral to include digital letterhead, email signature, cards, mailchimp template and website.
Seaboard Hospitality manages independent, top-rated hotels and vacation properties in coastal destinations. It is family-owned and operated, now in its fourth generation. LLcc is engaged to do all the design work for Seaboard’s properties, including Cooper Cottages and The Avenue Inn & Spa.

The Avenue Inn & Spa

Identity and website for the #1 TripAdvisor hotel in Rehoboth Beach, DE, #19 TripAdvisor Hotel in the U.S., and flagship property of Seaboard Hospitality.

I created the logo for this hotel around 10 years ago, replacing a hand-drawn signpost reading “The Avenue” with a symbol referencing both the avenue where the hotel is sited and its proximity to the beach. You can see the play between Rehoboth Avenue and the logo symbol in the site’s opening video, which I cobbed together from existing footage.