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Lynne Lasser creative communications has provided fresh communication solutions to business and creative agencies since 1998.

LLcc helps clients engage their audiences, define their brands, earn new business, and fulfill communications initiatives from concept to delivery.

About

“Work your magic.”

That’s what my clients say when they want to reinvigorate a brand, make their marketing collateral sing, move an audience to believe, or position themselves to win new business.

We’ve all got a little magic to offer, and mine is simply this: I conceptualize, write and design, often at the same time, to create communications that are uniquely powerful and compelling because of the undiluted focus with which they’re created.

Lynne Lasser creative communications (LLcc) is a one-stop shop for creative projects such as business presentations, brand identity, meeting, incentive & event communications, product launch, packaging and a host of tailored marketing tools and initiatives.

I’m happy to contribute whatever services you need in the manner that best complements your team, delivers your message, strengthens your business relationships and provides the best value for your budget.

Services

LLcc clients appreciate having a single point of contact from concept through execution. It saves management time and speeds delivery.

I offer communications consulting, strategic positioning, creative direction, art direction, fine design, copywriting, video and digital media – all together or on demand.

I’m happy to contribute whatever you need, whenever you need it, alongside your team or with my own.

When services are needed beyond those I provide, I employ and manage other independent creative professionals and small creative shops that specialize in the task at hand. To the benefit of my clients, I never mark up third-party creative costs.

I work hand-in-hand with a diverse clientele in sectors such as politics, healthcare, technology, automotive, hospitality, insurance, finance, professional associations and entrepreneurs. At least half my business comes from meeting & event providers, communications agencies and production companies, many of whom I have worked with for 10 years or more.

Work

These snapshots highlight the quality and diversity of my work.

This product launch told the story of a new and improved technology product in the form of a hilarious mock funeral that put the old one to rest. It was used in a lavish video mailer with 7″ LCD screen. The live-action video – shot in a funeral home and featuring Will Clinger – was so well received some clients also used it to launch the product internally.

Deliverables included creative direction, design, writing for script and packaging, location scouting, prop styling and video editing. I hired Orchard Productions to shoot and co-direct the video, and they also generously provided makeup for Will Clinger.


Identity and slogan for a successful political campaign. 

You’d be hard pressed to find an identity for a Republican candidate for any public office that does not use stars, stripes, or some combination of red, white & blue. The Simpler Campaign uses colors drawn from the Delaware state flag and a modern approach to design that was geared to be receptive to this predominantly blue state’s voters, while adding to name recognition with its simplicity.

I also offered the tagline, Let’s Make It Simpler, to replace the campaign’s suggested tagline. A newcomer to politics, Ken won the State Treasurer race by an impressive margin.



State Treasurer’s Booth for the Delaware State Fair. Certified all beef, no bull! The Office of the State Treasurer wanted to rebrand existing State Fair booth materials to create a professional tone but also a fun approach that would suit the context and welcome visitors to engage. The risk paid off: the cow booth was a huge hit with state employees and visitors alike.  

In the client’s words: “I just want to say that you are just super impressive – this was so totally out of the box, and it is just so spot on for this group of people – Really!  –Martie”


Identity and collateral for a business that helps international students get the most from their education through acculturation and related services. The symbol and color were carefully chosen to reference positive and meaningful associations in Chinese culture. 


Identity for an historic seaside resort in Rehoboth Beach, Delaware, that began as a restaurant. After interior renovations, the owners felt a disconnect with the old signpost logo. The new logo is sufficiently abstract to be read as an avenue or a sailboat.


Incentive program marketing for a group headed to Ireland.

For this client’s first international travel award, we sought to engage by bringing the friendliness of the Irish people to the fore, while reinforcing the key messages of prestige, attainability and reward experience worth the effort. 

This robust communications program included a launch video highlighting Ireland from the vantage point of an Irish bartender; an announcement brochure; a monthly “Portrait of Ireland” limerick contest in which participants were given a photo of an Irish person from which to base their limerick; dimensional items including an Irish wishing stone, Luck of the Irish tiny book and custom dress-up magnet attended by cards shaped like clovers with limericks highlighting the dimensional item; a desktop standup; and website.


Business presentation template for a meeting & events logistics company, communicating their value proposition with playful illustrations that engage and help distinguish them. This is used as a basis for RFP responses. (Client name and copy pages redacted for confidentiality).


Marketing communications for Cargill’s inaugural CFO Forum. Deliverables included naming the event and creating its logo and  establishing the marketing campaign, which included web, email, print and onsite signage and related collateral.


Incentive marketing campaign for Microsoft Surface featuring individual travel awards for top performers. Deliverables included theme, a custom retro flyer, scratch-off card, email communications, powerpoint template, interactive awards piece and pole signs. LLcc provided consulting, creating direction, art direction, writing, design and production.

Kudos

My work has appeared in 87 countries, in French, German, Japanese and Chinese, and includes work for clients such as BMW, Jaguar Cars, Kia, Motorola, Lexus, CDW, Microsoft, HP, Cargill, Citadel Investment Group and Citadel Private Investments, Roche, Amgen, Eli Lilly, Siemens, Knights of Columbus, TD Ameritrade, The LaSalle Network, PCMA, and the State of Delaware, among others.

In the words of my clients…

“Hey Lynne, Just wanted to let you know, our presentation was very well received, due in no small part to your refined and excellent visual design. We’ve got a ways to go before we know the outcome, but thank you for jumping into this project two days out! I’ll look forward to the next chance to work together.”

“OMG! I’m loving your design of the new biz preso. You are a FABULOUS designer. Where have you been all my corporate life?”

“WOW Lynne! You hit it out of the park with this! Love it!! Can’t wait to start sending it out. “

“Very cool to see us stretch ourselves like this but stay on point. Makes me feel like we’re playing with the big boys.”

“First and foremost . . . I bow down to your genius!! The RetailRewards™ video/marketing piece is outstanding. We debuted it with (clients’ names redacted) yesterday and today and the client response was very positive. It really resonated and opened up a great dialog…Thanks so much for continuing to bring such creativity and innovation!!”

“This is visually stunning and love the effective layout. Thank you!!”

“Thanks so much for making this happen in such a short timeframe – don’t know what we would have done without you!”

“Feedback on the videos? They were great! Everyone is excited about the programs and the questions started flowing :)”

“Love it! You are so smart you make my hair hurt!”

“So Lynne, we love your designs, we love working with you because you understand the client’s needs and you’re strategic in your work. You were a life saver yesterday and I can’t tell you how much we appreciate you jumping in at the last minute and getting all of this done so quickly. It looks Amazing.”

“YOU ARE SO DAMN GOOD!! LOVE IT.”

“As always – you are AWESOME!! Thanks for pulling this off, Lynne.”

“I want to shout how much I admire and appreciate your talent!!!!!!!!!!!!!!!!!!!!!!!!!”

“Thanks, Lynne, for helping to navigate us through this thicket.”

“This is really impressive. Well done.”

“Lynne – you are truly a pro. Excellent job!”

“Dave will do a great job with your direction. You’ve done so much with so little. Keep it rolling… “

“It’s spectacular! Beautiful, beautiful job!”

“You are the BEST! Thanks for the quick turnaround. Much appreciated.”

“It’s Thanksgiving week and in thinking about what I’m thankful for, I wanted to be sure to reach out and thank you for all you’ve done over the years for us! Our relationship is unique, thoroughly enjoyable and one we are truly grateful for.”

“Just wanted to send a quick note as we are getting ready to go on-site in a couple of days for Chairman’s Circle. I am so pleased with the way the entire print campaign came together and I know Teri will be excited when she sees all of the finished pieces as well. Thank you for your hard work, creativity and flexibility on this.”