These snapshots highlight the quality and diversity of my work.
This product launch told the story of a new and improved technology product in the form of a hilarious mock funeral that put the old one to rest. It was used in a lavish video mailer with 7″ LCD screen. The live-action video – shot in a funeral home and featuring Will Clinger – was so well received some clients also used it to launch the product internally.
Deliverables included creative direction, design, writing for script and packaging, location scouting, prop styling and video editing. I hired Orchard Productions to shoot and co-direct the video, and they also generously provided makeup for Will Clinger.
Identity and slogan for a successful political campaign.
You’d be hard pressed to find an identity for a Republican candidate for any public office that does not use stars, stripes, or some combination of red, white & blue. The Simpler Campaign uses colors drawn from the Delaware state flag and a modern approach to design that was geared to be receptive to this predominantly blue state’s voters, while adding to name recognition with its simplicity.
I also offered the tagline, Let’s Make It Simpler, to replace the campaign’s suggested tagline. A newcomer to politics, Ken won the State Treasurer race by an impressive margin.
State Treasurer’s Booth for the Delaware State Fair. Certified all beef, no bull! The Office of the State Treasurer wanted to rebrand existing State Fair booth materials to create a professional tone but also a fun approach that would suit the context and welcome visitors to engage. The risk paid off: the cow booth was a huge hit with state employees and visitors alike.
In the client’s words: “I just want to say that you are just super impressive – this was so totally out of the box, and it is just so spot on for this group of people – Really! –Martie”
Identity and collateral for a business that helps international students get the most from their education through acculturation and related services. The symbol and color were carefully chosen to reference positive and meaningful associations in Chinese culture.
Identity for an historic seaside resort in Rehoboth Beach, Delaware, that began as a restaurant. After interior renovations, the owners felt a disconnect with the old signpost logo. The new logo is sufficiently abstract to be read as an avenue or a sailboat.
Incentive program marketing for a group headed to Ireland.
For this client’s first international travel award, we sought to engage by bringing the friendliness of the Irish people to the fore, while reinforcing the key messages of prestige, attainability and reward experience worth the effort.
This robust communications program included a launch video highlighting Ireland from the vantage point of an Irish bartender; an announcement brochure; a monthly “Portrait of Ireland” limerick contest in which participants were given a photo of an Irish person from which to base their limerick; dimensional items including an Irish wishing stone, Luck of the Irish tiny book and custom dress-up magnet attended by cards shaped like clovers with limericks highlighting the dimensional item; a desktop standup; and website.
Business presentation template for a meeting & events logistics company, communicating their value proposition with playful illustrations that engage and help distinguish them. This is used as a basis for RFP responses. (Client name and copy pages redacted for confidentiality).
Marketing communications for Cargill’s inaugural CFO Forum. Deliverables included naming the event and creating its logo and establishing the marketing campaign, which included web, email, print and onsite signage and related collateral.
Incentive marketing campaign for Microsoft Surface featuring individual travel awards for top performers. Deliverables included theme, a custom retro flyer, scratch-off card, email communications, powerpoint template, interactive awards piece and pole signs. LLcc provided consulting, creating direction, art direction, writing, design and production.