TileDLX identity and web

tiledlx logo

Sal Coronel came up with the name TileDLX to reflect his craftsmanship and customer projects. He reached out to LLcc to create an identity that would help him stand out in his marketplace.

Deliverables included new identity, brand guidelines, business system, apparel, and website landing page.

Coyne Reinke Law

Logo refresh, submark and new website for a personal injury law firm looking for a contemporary but conservative look.

Bell & Shah

Updated logo and website for a Chicago law firm. Modern, customer-focused, and very differentiating.

Hit That Noggin

hit that noggin logo

Hit That Noggin is an IT consulting company for healthcare organizations on the Oracle Cerner platform.

The challenge was to bring this oddly named company into its niche while maintaining its uniqueness.

Deliverables included new identity, brand statement, brand guidelines, value message framework, business system, double gatefold brochure (shown here in its digital delivery format), conference booth, powerpoint template and website.

I worked with the client to create new messaging as well as the design deliverables.

The before and after here is really stark. The previous logo and web can be seen here.

Women’s Injury Law Group

wilg logo

Brand identity for Women’s Injury Law Group, a law firm dedicated to serving people harmed by others’ negligence. The unusual color scheme and minimalist web design play up the innovative brand trait.

Seaboard Hospitality

Identity redesign, business collateral to include digital letterhead, email signature, cards, mailchimp template and website.
Seaboard Hospitality manages independent, top-rated hotels and vacation properties in coastal destinations. It is family-owned and operated, now in its fourth generation. LLcc is engaged to do all the design work for Seaboard’s properties, including Cooper Cottages and The Avenue Inn & Spa.

The Avenue Inn & Spa

Identity and website for the #1 TripAdvisor hotel in Rehoboth Beach, DE, #19 TripAdvisor Hotel in the U.S., and flagship property of Seaboard Hospitality.

I created the logo for this hotel around 10 years ago, replacing a hand-drawn signpost reading “The Avenue” with a symbol referencing both the avenue where the hotel is sited and its proximity to the beach. You can see the play between Rehoboth Avenue and the logo symbol in the site’s opening video, which I cobbed together from existing footage.

Flowing In Strength

flowing in strength logo

New logo, collateral, Mailchimp template and web for a healer offering MAT and MET bodywork, personal training, yoga, and tai chi.

The dramatic black-and-white photography is played against the illuminating orange of the brand to speak to the way owner Chad Koch uses his unique skill set to reveal the cause his clients’ pain or lack of function.

The Center for Change and Healing

Set in a wooded area in Burr RIdge, IL, CCH offers psychotherapy and self-development services.

The brand is part brain, part tree, speaking to the client’s strong desire to reflect the center’s woodsy surroundings and the strong roots they help to create for individuals, their families and their communities. The previous logo was a tree in a literal rendering.

The double gatefold brochure reveals the CCH brand and story in curated segments. The web uses carefully selected photographic material to reveal the wealth of influences inherent to the client’s approach while maintaining a hopeful outlook.