Hit That Noggin is an IT consulting company for healthcare organizations on the Oracle Cerner platform.
The challenge was to bring this oddly named company into its niche while maintaining its uniqueness.
Deliverables included new identity, brand statement, brand guidelines, value message framework, business system, double gatefold brochure (shown here in its digital delivery format), conference booth, powerpoint template and website.
I worked with the client to create new messaging as well as the design deliverables.
The before and after here is really stark. The previous logo and web can be seen here.
What do you do when your tech recruiter client’s spirit animal is a soon-to-be-extinct porpoise called a vaquita?
Here, the metaphor is leveraged to speak to prospects (not just another fish in the sea) and clients, accentuating the skill and ability (akin to the echolocation porposies use) to find the right candidate for them.