Being a designer has its perks.
Mile High Holiday on Disco Airlines was one of a long string of Disco-themed events I created, and probably the most elaborate in terms of collateral.
An email with themed banner announced the theme to invited guests.
I designed and had printed plastic branded airline wings pins for guests, who were met with a recruitment display featuring Rick James and asked to choose their role for the flight: Cabin Dispute Mediator (prescient in 2015); Beverage Cart Marshall; First Class Fluffer; Upright Position Analyst; Inflatable Slide Wrangler; Dance Floor Traffic Control; or SkyGroove Archivist.
SkyGroove is the in-flight magazine of Disco Airlines. It included a mock safety card and a sky mall trying to offload previous party props, among its amusements.
Inside, the apartment windows were ringed in rope lights, as was the hallway floor, and a miniature Concord jet branded with Disco Airlines and liberally festooned with rhinestones rotated from a discoball suspended from a chandelier, sending shards of light around the room.
A plywood bar was repurposed for the umpteenth time, this time as an airline checkin counter, and staffed with a uniformed bartender.
Party food was served in compostable airline trays. Guests also received their cocktails in branded plastic cups with napkins and branded packages of nuts.
Working with an agency partner, I provided art direction, content & design for Arm TechCon 2019, in its 15th anniversary. Deliverables included:
- Digital art direction
- Audience acquisition email campaign, writing & design
- Engagement toolkits for speakers, sponsors & employees
- Social media banners and ads
- Program book & other print collateral
- Arm website artwork & event website page heroes and copy