Naming, brand & identity for a company focusing on TimeWaver Therapy and custom Healy programs.
New logo, collateral, Mailchimp template and web for a healer offering MAT and MET bodywork, personal training, yoga, and tai chi.
The dramatic black-and-white photography is played against the illuminating orange of the brand to speak to the way owner Chad Koch uses his unique skill set to reveal the cause his clients’ pain or lack of function.
Set in a wooded area in Burr RIdge, IL, CCH offers psychotherapy and self-development services.
The brand is part brain, part tree, speaking to the client’s strong desire to reflect the center’s woodsy surroundings and the strong roots they help to create for individuals, their families and their communities. The previous logo was a tree in a literal rendering.
The double gatefold brochure reveals the CCH brand and story in curated segments. The web uses carefully selected photographic material to reveal the wealth of influences inherent to the client’s approach while maintaining a hopeful outlook.
Like the parent organization, Center for Change and Healing, The Birch Forest identity takes a hopeful tone on children’s mental health.
Appealing, distinctive colors and a modern storybook approach are at the foundation of the website.
Backs are left blank on the cards to allow for a personal message.