Disco Airlines

Being a designer has its perks.

Mile High Holiday on Disco Airlines was one of a long string of Disco-themed events I created, and probably the most elaborate in terms of collateral.

An email with themed banner announced the theme to invited guests.

I designed and had printed plastic branded airline wings pins for guests, who were met with a recruitment display featuring Rick James and asked to choose their role for the flight: Cabin Dispute Mediator (prescient in 2015); Beverage Cart Marshall; First Class Fluffer; Upright Position Analyst; Inflatable Slide Wrangler; Dance Floor Traffic Control; or SkyGroove Archivist.

SkyGroove is the in-flight magazine of Disco Airlines. It included a mock safety card and a sky mall trying to offload previous party props, among its amusements.

Inside, the apartment windows were ringed in rope lights, as was the hallway floor, and a miniature Concord jet branded with Disco Airlines and liberally festooned with rhinestones rotated from a discoball suspended from a chandelier, sending shards of light around the room.

A plywood bar was repurposed for the umpteenth time, this time as an airline checkin counter, and staffed with a uniformed bartender.

Party food was served in compostable airline trays. Guests also received their cocktails in branded plastic cups with napkins and branded packages of nuts.

Retail Rewards

This product launch told the story of a new and improved technology product designed to do away with the old incentive rewards catalog. The story was told in the form of a hilarious mock funeral that lampooned the old rewards catalog as it put it to rest.

The audience in the video is comprised of friends and employees coached on the shoot day. A local funeral home allowed us to shoot at their facility for free, and even saved us some half-dead flowers.

The video was made for a lavish video mailer with 7″ LCD screen sent to executive stakeholders.

The live-action video — featuring Will Clinger — was so well received some clients also used it to launch the product internally.

Deliverables included creative direction, design, writing for script and packaging, location scouting, prop styling and video editing. I hired Orchard Productions to shoot and co-direct the video, and they also generously provided makeup for Will Clinger.

The product launch was supported by a slew of printed and digital marketing support collateral.

Women’s Injury Law Group

wilg logo

Brand identity for Women’s Injury Law Group, a law firm dedicated to serving people harmed by others’ negligence. The unusual color scheme and minimalist web design play up the innovative brand trait.

Arm TechCon

Working with an agency partner, I provided art direction, content & design for Arm TechCon 2019, in its 15th anniversary. Deliverables included:

  • Digital art direction
  • Audience acquisition email campaign, writing & design
  • Engagement toolkits for speakers, sponsors & employees
  • Social media banners and ads
  • Program book & other print collateral
  • Arm website artwork & event website page heroes and copy

Seaboard Hospitality

Identity redesign, business collateral to include digital letterhead, email signature, cards, mailchimp template and website.
Seaboard Hospitality manages independent, top-rated hotels and vacation properties in coastal destinations. It is family-owned and operated, now in its fourth generation.

Flowing In Strength

flowing in strength logo

New logo, collateral, Mailchimp template and web for a healer offering MAT and MET bodywork, personal training, yoga, and tai chi.

The dramatic black-and-white photography is played against the illuminating orange of the brand to speak to the way owner Chad Koch uses his unique skill set to reveal the cause his clients’ pain or lack of function.

The Avenue Inn & Spa

Identity and website for the #1 TripAdvisor hotel in Rehoboth Beach, DE, #19 TripAdvisor Hotel in the U.S., and flagship property of Seaboard Hospitality.

I created the logo for this hotel around 10 years ago, replacing a hand-drawn signpost reading “The Avenue” with a symbol referencing both the avenue where the hotel is sited and its proximity to the beach. You can see the play between Rehoboth Avenue and the logo symbol in the site’s opening video, which I cobbed together from existing footage.

The Center for Change and Healing

Set in a wooded area in Burr RIdge, IL, CCH offers psychotherapy and self-development services.

The brand is part brain, part tree, speaking to the client’s strong desire to reflect the center’s woodsy surroundings and the strong roots they help to create for individuals, their families and their communities. The previous logo was a tree in a literal rendering.

The double gatefold brochure reveals the CCH brand and story in curated segments. The web uses carefully selected photographic material to reveal the wealth of influences inherent to the client’s approach while maintaining a hopeful outlook.

HFK Law

hfk logo

Identity for a law firm seeking a more modern approach than typically seen in this conservative niche.